Marketing Research Jobs: Freshers walk in s today 23rd, 24th, 25th, 26th, 27th, 28th, 29th October 2010

Posted on October 23rd, 2010

Job Category: Sales, Marketing, Fresher

Key Words: Marketing, Sales, Marketing Research, Sales Executive, Marketing Executive, Sales Assistant, Sales Executive, Walk in Fresher, Fresher jobs

Marketing Research Executive

Job Description:
The Marketing Research Executive must have excellent spoken and written English. The job will be based around sending and receiving e-mails and the MRE will need to be confident with establishing and developing relationships with third party contacts through written only communication.
-Work with and develop relationships with key websites using clear, direct and focused e-mail communication
-Timely and clear communication with appropriate DE to develop an understanding of the book
-Communicate with marketing editor for the development of appropriate abridged articles

Research
The MRE will need to research the communities and subject behind the subject of each book they work on. They will need to utilise as much in-house information, from information sheets as well as personnel to understand the book and its audience. Therefore MRE will need to be adept at using various search engines to find appropriate places to market Packt books. They will need to be confident with manipulating search engines to find the most relevant and popular results for each book they are working on.
-Further skills that will enable the Marketing Research Executive to achieve their objectives include:

Negotiation
The Marketing Research Executive will need to develop strong negotiation skills in order to achieve their main objective of driving traffic to individual book pages on www.PacktPub.com. The MRE will be working with, and building up relationships with, third party contacts to ensure that:
• Promotions are secured with high profile and high traffic referring websites
• Promotions are linked to PacktPub.com and not Amazon or B&N
• Promotions are published in a timely manner
• Promotions are located in the best possible place on websites
• Links include the appropriate anchor text
• Reviews are written and submitted in a timely manner

Campaign Management
The MRE will be working with a number of different books at any given time and the need to be organized and confident with prioritizing and handling a busy workload is crucial.
• Ensure appropriate research is undertaken in a timely fashion
o Online
o Internally with the Editorial department and using Title Information Sheets etc.
• Commence OnlinePR campaigns on time: when book is announced and when book is published
• Maintain marketing calendar accurately and promptly
• Coordinate the development and production of sample chapters before books are published
• Ensure work is carried out across all allotted books

Person Spec
• The MRE will be working on contacting a large number of people and websites with details of Packt books; therefore, they need to be pro-active with determined a persistent but assertive attitude
• The candidate’s focus will be on producing a large amount of traffic to the website, which requires a results-driven approach to their work
• The candidate will be working within a team environment, however they will also be working as an individual towards set goals and objectives. Therefore, they need to demonstrate the confidence, ability and motivation to work in both situations

Qualification: B.com, BMA, Diploma – Marketing

Exp: 0-1yr

Work Location: MUmbai

Walk-in Date: 23^rd to 29^th Oct 2010

Time: 10:00am to 06:00pm

Company Name: Packt Publishing Pvt. Ltd
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Walk-Venue:
Packt Publishing Pvt.Ltd.
107, Marol Co-op
Industrial Estate, Sagbag Lane, Off.Andheri
Kurla Road, Saki Naka,
Mumbai.

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